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Our Philosophy
Rootformula exists to redefine access in the creative world — to create space for stories, aesthetics, and knowledge systems often left out of mainstream representation.
We believe culture is not a trend but a continuum.
We believe design is not decoration but language.
We believe every collaboration should lead to new futures.
What We Do
Creative Direction
Visionary leadership that shapes campaigns, collections, and strategies.
Brand & Visual Identity
Culturally-rooted, future-forward design systems.
AI Integration
Harnessing emerging technologies to amplify creative solutions.
Production
Content, fashion, and experiential activations that resonate globally.
Market Design & Strategy
Opening growth paths in untapped markets.
Community Building
Connecting brands with inclusive and diverse creative communities.
Brand Storytelling
Narratives that connect audiences to brand purpose.
Fashion Drops & Collections
Puffer jackets, sunglasses, and accessories that embody culture.
Sound & Music Curation
Tailored sonic experiences for high-end events, art fairs, exhibitions, and corporate gatherings.
Residencies
Rootformula runs artist residencies across Europe, Lagos, the USA, and South Africa, supporting cultural exchange and experimental practice. Our residency programs connect artists, designers, and thinkers to new contexts — nurturing collaboration, development, and shared authorship across continents.
Our Happy Clients
